Larry Vertal is tasked with data center marketing for Asetek. Larry was Founding Director of The Green Grid and later Executive Director. He was previously Senior Strategist, Corporate Brand for Advance Micro Devices and Director of Enterprise Marketing for AMD. Earlier, he was VP of Marketing for Conita Technologies and held a variety of positions in AT&T and NCR including Director, Strategic Relations and Director of Product Marketing. Larry was responsible for the multiprocessor systems business at both AST Research and MAI/Basic Four Systems. He was a founder of a number of technology start-ups in software and services. He has provided clients and employers, from start-ups to Fortune 100 corporations, executive management, advisory and corporate development services.